About Us >> Benefits

You probably already recognise the benefits of using a marketing soundtrack on your telephone system - otherwise you most likely wouldn’t be here right now! But to précis:

• A low-cost form of highly-targeted marketing - the perfect opportunity to up-sell / cross-promote your products and services to a ‘captive audience’ of qualified prospects - people who have already made the decision to call you - either interested prospects or existing customers.
• Reduces the likelihood of hang-ups, especially during busy periods (and most people who hang up while on hold don’t call back!)
• Why not use time that would normally go to waste, to your advantage?
• Improve your corporate image - even if you’re not a big company, at least you can sound like one!
• Using the radio on hold may expose your callers to distressing news bulletins, ads for your competitors, annoying commercials, poor reception quality, bad music and bad talkback - all of which detracts from their patience while on hold.
• No need for annual APRA & PPCA music license fees (unlike if using the radio or commercial music CDs on hold).

But what about the benefits of using our company, On Hold Messages, over one of the other on-hold providers?

• We have 20 years of experience in on hold messages and music on hold, with customers from home-based businesses to some of Australia's largest corporations
• We have the experience to write a great script which, when combined with our top-flight voices and great background music, will inform, entertain... and sell!
• No establishment fees.
• Update as much or as little of your soundtrack as you like at any time with our range of fixed-price Update Packages, which can freshen up your soundtrack on a regular basis.
• Yet with On Hold Messages ongoing fees are not compulsory - if you prefer, we can produce a Sold On Hold ‘Single’ soundtrack that you may use for as long as you wish, for a one-time fee (but of course you may still update it at any time, and at reduced rates too!)
• Our 100% Satisfaction Guarantee.
• For a pleasing variety, our Sold On Hold soundtracks normally include a combination of both male and female voicing.
• Our professional voiceover artists have extensive radio, television and/or stage experience; but more importantly, they have proven themselves time and again in this particular field, which is important, because On Hold Messages require a distinctly different type of read from any other: they must sound friendly and informative, yet trustworthy and without any hard-sell. Our philosophy is put your callers at ease, rather than on edge.
• Our aim is to be as flexible as possible in the choices we provide, in order to keep both you - and your customers - happy!
• Rather than just one, long piece of background music, which can sound very tedious after a while, our music is chosen specifically to complement each message. Where messages are brief, a music track may span two or three messages, but you will always have a pleasant variety throughout your soundtrack. We aim for a pleasing mix of both mellow and more upbeat tracks throughout, as appropriate.
• We firmly believe that soundtracks for the telephone should be produced with just as much care and attention to detail as would be given to any other professional audio production. Accordingly, the background music will fade down a little during your messages, so that the voiceover presents clearly. Importantly, our producer will ensure that message placement does not sound ‘random’ - instead, your messages will actually start and finish at appropriate cadence points in the music - it’s attention to the little things like this that make a BIG difference to the sound of the end product.